How to Use Generosity to Get People to Buy Fragance From You—And Much More

Generosity is the most effective trait for gaining more from others. Try it. Start giving. And you’ll see people naturally returning the favors.

Reciprocity is a powerful psychological lever that all powerful people use to their advantage. But you likely don't know its use.

You see, most of the examples of reciprocity you may have in mind are now very predictable. Free trials, gifts and samples no longer catch us off guard. These are cheap methods, used and abused.

The most skilled marketers of our time, and the best seducers, masters of human nature, now use newer and subtler methods. And I recently discovered one of them used to sell fragrances without looking like you’re trying to sell.

Crazy right?

So let me tell you the story, with the conclusions you can draw from it. And of course, this concept can be applied to more than just fragrances.

Let’s picture the following situation:

You're in Paris for holidays, in a quaint neighborhood, looking for a boutique that sells handmade items ranging from clothes to home decor.

You want something unique. And you’re ready to pay the price.

After some time wandering, one boutique gets your attention, and bingo! It’s exactly what you were looking for.

In it, you buy a fancy leather wallet and an original wine glass. The shopkeeper then tries to sell you her new fragrance, claiming that it smells wonderful. But you already have like 5, so you decline.

As she pulls out a beautiful bag for your belongings, she asks if she can spray some fragrance on it. You don’t mind. Accept. Return back home.

But that's where the magic begins...

You put your bag in a corner, and soon your entire space is filled with the subtle and pleasant smell of that fragrance. Without realizing it, you're being influenced. Your brain is now associating this scent with the pleasant emotions of a successful buy and a beautiful day ending in Paris.

The next day, before you leave the city, you can't help but buy that fragrance.

So what happened here? Do you know? It'll tell you.

The Shopkeeper Gave You the Opportunity to Make a Pleasant Association With Her Product

The two important words here are “Give” and “Association.”

We're not talking about a mere fragrance sample that will just sit around and never be used. We’re talking about a scent that will linger in our minds, becoming associated with cherished memories, whether you like it or not.

See, It's not enough to give and just hope for return favors. Now, you must give AND try to associate your gift with something deeper.

This fragrance may evoke the luxury associated with Paris. It may embody a classic style and elegance. All are conveyed through scent (which may not be all that exceptional after all), we don't care.

Think about how you can apply this in your daily life. Give and associate.

Don't just give compliments. Accompany them with a subtle touch that embodies that you care about the person. Don't just offer free trials. Allow them to see what they’re missing without it. Stoke their desire to penetrate the exclusive circle of those who have it.

Until next time,

See you soon,

Julfi